Unfollow the Rules

Genre: Leadership / Innovation
Premise: Great leaders don’t follow—they lead. Rewrite the playbook and inspire others to break free from conventional thinking.
Brief Synopsis:
Unfollow the Rules smashes the myth that leadership requires adherence to tradition. In a world where 76% of companies fail to innovate due to "best practice" addiction (Forbes, 2025), this book is a battle cry for leaders bold enough to dismantle outdated systems—and build legacies that outlast the status quo. Central to the book is the Rebel Leadership Code, a five-pillar system for orchestrating constructive chaos:

1. Conscious Collision: Seek friction deliberately. Learn from the fintech founder who built a $500M app by ignoring banking norms and redesigning transactions for gig workers.
2. Scarred Vision: Turn past failures into fuel. Case study: A Fortune 500 CEO revived a dying brand by resurrecting a cancelled product from 2007, rebranded as “The Comeback Collection.”
3. Velocity Over Validation: Move fast, not cautiously. Insights from a biotech team that skipped FDA Phase II trials by crowdsourcing patient data—and halved time-to-market.

Through visceral, unapologetic stories:

• Follow a renegade school principal who replaced standardized testing with AI-driven “passion portfolios,” slashing dropout rates by 40%.
• Witness the industrial CEO who broke union stalemates by letting workers design automation tools—tripling productivity without layoffs.

Packed with Death-to-Dogma Toolkits, readers gain:

• Rulebreaker’s Audit: 12 questions to identify complacency traps (e.g., “Are we doing this because it works—or because it’s always been done?”)
• Provocation Playbooks: Scripts to challenge boardroom gatekeepers and reframe risks as “calculated rebellions.”
• Legacy Labs: Design thinking exercises to align rule-breaking with long-term cultural impact.

For leaders tired of incrementalism, Unfollow the Rules offers no half-measures: Burn the playbook. Write your own.
Target Audience: Innovators, disruptive executives, rebellious entrepreneurs, and leaders seeking radical change.
Approximate Book Length: 70,000 words
Why It’s a Bestseller:
Cultural Urgency: 68% of employees demand “disruptive leadership” post-2025 (Gallup). This book feeds the hunger for radical change.
Tactical Rebellion: Frameworks like the 70/30 Rule (70% stability, 30% chaos) balance innovation with operational sanity.
Cross-Industry Relevance: Case studies span healthcare, tech, and education—proving rebellious leadership transcends sectors.