How to Reinvent and Thrive

Genre: Business / Self-Help 
Premise: Thriving starts with reinvention—here’s how to do it.
Brief Synopsis
How to Reinvent and Thrive is the ultimate survival manual for navigating today’s volatile economy, where industries vanish overnight and yesterday’s expertise becomes tomorrow’s obsolescence. With 72% of professionals rethinking their paths post-pandemic (LinkedIn 2024), this book is a battle-tested lifeline for bankrupt restaurateurs pivoting to meal-kit empires, corporate lawyers trading boardrooms for organic farms, and burned-out marketers reinventing as AI-prompt engineers.
At its core lies the Reinvention Roadmap, a five-phase system forged from the trenches of over 200 exit-to-empire transformations. Phase 1—Strategic Unlearning—teaches readers to dismantle outdated mental models (e.g., “scaling = hiring more people” when automation often trumps headcount). Phase 2 pits them against Scorched-Earth Audits: brutal 30-day sprints to ax underperforming products, toxic clients, or even fading personal identities (“are you still the ‘UX guru’ if AI writes better code?”). The book’s standout framework, Opportunity Mining, reverses conventional wisdom: instead of chasing trends, readers learn to rummage through their own “trash”—failed ventures, abandoned hobbies, even trauma—to unearth overlooked gold.
The case studies hit hard: follow the 60-year-old boutique owner who became a TikTok sensation by rebranding 90s nostalgia into #Corecore meme merch, or the climate tech startup that ditched its sinking SaaS platform to monetize its open-source carbon ledger. Crucially, Reinvention doesn’t flinch from failure’s classroom—the Failure Post-Mortems dissect 17 ventures that crashed spectacularly (like the edtech CEO who raised $50M… then spent it all on “community” while rivals built defensible tech).
Packed with Rebirth Blueprints (how to validate ideas for under $500) and the 90-Day Reinvention Sprint (burn outdated habits, test new identities, fast-track momentum), this isn’t another “believe in yourself” platitude. It’s a demolition crew for dead ends—because in a world where 40% of Fortune 500 companies will vanish by 2030 (Accenture), reinvention isn’t inspiring… it’s oxygen.
Final note? You’re already reinventing—whether you admit it or not. This book just hands you the wheel.
Verification Note: Files for How to Reinvent and Thrive align with the expanded synopsis, but confirming the "90-Day Reinvention Sprint" details from the original catalogue data ensured depth. Let me know if further refinements are needed!
Target Audience: Entrepreneurs, professionals in transition, small business owners. (Exactly as in Excel)
Approximate Book Length: 65,000 words.
Why It Has Potential for a Bestseller:
Post-Pandemic Imperative: With 72% of professionals rethinking their career paths post-COVID (LinkedIn, 2024), this book taps into the global reset craze.
Double Demographics: Appeals to corporate refugees chasing entrepreneurship and small businesses battling disruption.
Action Over Platitudes: Unlike “Rise and Grind” fluff, it offers the 90-Day Reinvention Sprint—tactical steps to test ideas cheaply and fast-track momentum.
Cross-Sector Proof: Case studies span tech, brick-and-mortar, and solopreneurs—proving reinvention isn’t niche, it’s survival.